What Happens to Ukrainian Businesses During The War
    What Happens to Ukrainian Businesses During The War
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    What Happens to Ukrainian Businesses During The War

    18 May 2022

    Risk is an inevitable part of any business. But could you ever think that your business would be threatened by war?

    Unfortunately, Ukrainian businesses have not just had to imagine but experience such conditions. Since February 2022, absolutely every company in the country has known what it is like to work under the sound of explosions.
    The IT industry drives the entire economy of the country because it keep operating, saving jobs, and paying taxes. To find out more about the life of the Ukrainian business at war, we spoke to 10 IT companies' representatives such as eSputnik, Stripo, Serpstat, Ardas, Depositphotos, Choice31, Inweb, Netpeak Software, YouScan and Netpeak.
    Of course, the war did not start in a second, so some companies began to prepare strategies to deal with emergencies in advance.

    We discussed several scenarios, although we did not fully believe that a war would begin. None of us had experience working in such extreme conditions, but now we act as quickly as possible. We realized that by helping Russian businesses grow, we are investing in bombshells destroying our homes. That is why we have banned clients from Russia and Belarus. Expanding Europe, the US, Canada, and Australia markets have become more significant.

    Kateryna Kabakova, CEO at Serpstat

    Serpstat is a multifunctional platform for digital professionals. More than 30 tools to help professionals and agencies for a complete analysis of competitors, semantics collection, link analysis, auditing, semantics clustering, position monitoring, and ad optimization.
    Right now service offers free 7-day access, which allows you to use all instruments.

    Our company had a plan in case of war. We mapped out in advance all the necessary security measures in the case of hostilities. Together with the global Vista team, we drew up an initial plan to minimize the impact of the war on VistaCreate and Depositphotos. Our first priority is the safety of every team member.

    Anastasiia Fed-Titova, PR Manager at Depositphotos

    Of course, it was almost impossible to think through all the nuances 100 percent. The first days of the war made everyone react faster and look for solutions even when it seemed impossible. 
    According to UN data, over 5 million Ukrainians have been forced to leave the country. Undoubtedly, there are also employees of the companies interviewed.

    100% of our employees are from Ukraine. Ever since the war broke out, half of our employees stayed in Ukraine. The majority of them are in western Ukraine and Odesa. Another half temporarily moved to such European countries as Poland, Bulgaria, Germany, France, and Spain. Unfortunately, some people are now under occupation in Kherson, we are in constant contact with them, believing that sooner or later they will be in complete safety.

    Vitalii Todorov, CCO at Inweb

    Other companies also mention that many workers were forced to leave their homes. Some of them relocated to another part of the country, another part moved abroad.
    In addition to relocation, many companies have had to change their main operating vectors. Some companies have noted that they volunteer or support the armed forces in addition to their primary focus.

    The YouScan team always helps the army and refugees financially. The company itself contributed a large sum of money to the army and provided free access to its social media monitoring system to Government institutions of Ukraine, activists, and different volunteer organizations.

    Galina Marchuk, СPО at YouScan

    Ukrainian business is passing through a difficult time right now, no matter whether it operates in Ukraine or worldwide. But we are all united by the love for the motherland, the desire to move on, and live a normal life in a peaceful country. We will definitely win as we are on the side of truth and humanity. Everything will definitely change for the better!

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